We helped Amsterdam fashion label Scotch & Soda accelerate their international growth ambitions by boosting their profile on the the world’s fastest growing urban music scene.

By enabling them to tap into this global music sensation via one of its brightest young stars, Scotch and Soda built instant appeal amongst the international sea of fans embracing the Afrobeat phenomenon.

To support Scotch & Soda’s tour sponsorship, Joeboy completed a styling session at their Flagship store in New York, picking up fresh outfits for his performances. A raft of social content was created, boosting online visibility and gaining the brand tens of thousands of new followers across the globe.