We helped Nord resonate with a vast young audience who needed Nord's product without even knowing it. With organic feeling content, we educated millions of viewers about Nord VPN's benefits for football streamers. The result is an annual campaign, renewed three seasons running, delivering +40% ROI.

Nord's previous football marketing made them a passive logo on a post match interview board. We noticed the phenomena of young fans watching football streams on their phone and laptops was huge, meaning many needed VPN benefits to improve their experience. By matching consumer need to product benefit, we created fresh demand.

We developed authentic, in-stream content, and a series of fun social media 'stingers' that let Arsenal Fan TV presenters talk about Nord's product benefits in an organic way fans could relate to.