CONNECTION

80%

Of consumers feel
more connected
to brands that
understand their
cultural background
and identity.

Accenture

ENGAGEMENT

Brands that deliver
culturally relevant
marketing show
30% higher
engagement than
brands that don’t.

McKinsey

LOYALTY

Brands that
invest in cultural
partnerships
experience a
35% increase in
customer loyalty.

American Marketing
Association

REVENUE

Brands that align
their strategies with
customers cultural
interests show a 30%
revenue lift verses
brands that don’t.

American Marketing
Association